Take a picture of an ad campaign or product packaging design that you encounter in your daily life. You cannot Google this! It must be a picture you have taken. Post it.
Comment on 2 of your College Bound fam's picture posts. Address the following questions as well as any other observations related to the themes of the class.
1) How does the advertising employ each of the persuasive appeals of logos, ethos, pathos?
2) Which ideas, relationships, dynamics of power, and model of life (success, identity, wealth, happiness...) does it promote?
3) Which view of food does it promote? or make invisible?
4) Does the ad mask or authentically represent the actual product and its impact on our health?
A home, a Tend-ency, a spot, a 40 acre plot of Fertile ground, for y'all to set roots down and speak the flowers growing out a mind. A place a space to plant your budding intellect, Arose from concrete Consciousness is bearing fruit. To be heard A word fed, pruned, enabled to bloom at The peak co~creating the future as we speak On soul~journer Play on, children
Sunday, December 7, 2014
Saturday, December 6, 2014
If You Pitch It, They Will Eat It
Part I
(Click to review the ads we analyzed in the Nov. Session) What Sells Monopolizing on Hoop Dreams
Happy Freaky Fab Goodness Not So Happy Meal
David Barboza uses the very words of a leading children's marketing consultant to indict
the exploitative practices of advertising campaigns in his revealing article, "If You Pitch It, They Will Eat It." The claims of Barboza's telling exposure of this industry are summed up in the quote, "You'd like them [food companies] to have a conscience, but conscience and bottom line are not in the same paradigm in the corporate world." From the mouths and actions of the food industry come their bottom line: lives don't matter, when we can get you to put YOUR money where OUR mouth is.
Are companies liable, or responsible, for the images they use to convince consumers to buy their products? Are there limits to their responsibilities and alternately should limits (censorship?) be placed on how and to whom they market? What are the responsibilities of the consumer?
Please weigh in on this issue in a paragraph response.
Reference the persuasive strategies (specify logos, ethos, pathos) used in the video ads.
Also, identify and use one quote from the reading to use in your response.
Finally, find 5 precise, persuasive, or powerful words in the article to use in your response. Be sure to type these words in BOLD CAPS.
Part 2
Analyze the following ad campaign to answer the questions below.
Part 3
Can advertising, product supply, and market manipulation create skewed perceptions of ourselves, others, and even shape our social realities? Is the personal political, and the political personal?
First jot down a rough draft of your response to the question. Include a thesis, support, and evidence. After, watching revise your response and include your analysis of the video.Marketing Race
(Click to review the ads we analyzed in the Nov. Session) What Sells Monopolizing on Hoop Dreams
Happy Freaky Fab Goodness Not So Happy Meal
David Barboza uses the very words of a leading children's marketing consultant to indict
the exploitative practices of advertising campaigns in his revealing article, "If You Pitch It, They Will Eat It." The claims of Barboza's telling exposure of this industry are summed up in the quote, "You'd like them [food companies] to have a conscience, but conscience and bottom line are not in the same paradigm in the corporate world." From the mouths and actions of the food industry come their bottom line: lives don't matter, when we can get you to put YOUR money where OUR mouth is.
Are companies liable, or responsible, for the images they use to convince consumers to buy their products? Are there limits to their responsibilities and alternately should limits (censorship?) be placed on how and to whom they market? What are the responsibilities of the consumer?
Please weigh in on this issue in a paragraph response.
Reference the persuasive strategies (specify logos, ethos, pathos) used in the video ads.
Also, identify and use one quote from the reading to use in your response.
Finally, find 5 precise, persuasive, or powerful words in the article to use in your response. Be sure to type these words in BOLD CAPS.
Part 2
Analyze the following ad campaign to answer the questions below.
What, besides food, is this ad selling? Sex is obvious...go deeper. How is it defining female sex appeal? How is it shaping sexual desire? What does it say about the relationship between food and women, women and consumption, women and fast food? Who is the target audience? What is it trying to get us to buy into? How does it sell it?
How could its message reflect a political agenda related to power dynamics?Part 3
Can advertising, product supply, and market manipulation create skewed perceptions of ourselves, others, and even shape our social realities? Is the personal political, and the political personal?
First jot down a rough draft of your response to the question. Include a thesis, support, and evidence. After, watching revise your response and include your analysis of the video.Marketing Race
Read and respond to the overview of The Omnivore's Dilemma by Saturday Dec 13
Michael Pollen's The Omnivore's Dilemma (click to follow link)
Response: (copy and paste the questions then add in your comments. Craft complete and thoughtful sentences that restate the topic as if the question was not there. Unless referencing your own experiences as evidence, avoid informal pronouns such as I, me, my, we, our, etc)
1) What is the " omnivore's dilemma?"
2) Answer the "simple question" what should we eat for dinner? Explain how this is a personal choice. Include a description of a recent dinner you have had and why you chose it.
3) For the dinner you described in #2, trace and identify where each ingredient came from. Go as far back as possible on the food supply chain.
4) Refer back the overview link above. Create an outline that shows how Pollen organizes the book? Identify and include the key concepts/themes he covers as well as his methods ( how he researches these topics).
5) Consider the following definitions of politics as referenced from Oxford Dictionaries:
1
Use the definition of politics and one of the facts/figures from the first section of the Omnivore's Dilemma as evidence. Compose a short (3-4 paragraphs) formal and revised response that answers the following question:
How do our personal food choices have political causes and consequences?
Paragraph requirements
A) thesis statement: topic plus position/opinion.
B) evidence (from bulleted list of facts/figures). Please include proper punctuation and an introductory phrase with the author and title.
C) your interpretation of the evidence
D) how the evidence relates food to politics
6) Read Michael Pollen's biography. Evaluate his credentials and experiences. Is he a credible source for information about the food industry. Explain why or why not. Cite evidence to justify your answer.
Response: (copy and paste the questions then add in your comments. Craft complete and thoughtful sentences that restate the topic as if the question was not there. Unless referencing your own experiences as evidence, avoid informal pronouns such as I, me, my, we, our, etc)
1) What is the " omnivore's dilemma?"
2) Answer the "simple question" what should we eat for dinner? Explain how this is a personal choice. Include a description of a recent dinner you have had and why you chose it.
3) For the dinner you described in #2, trace and identify where each ingredient came from. Go as far back as possible on the food supply chain.
4) Refer back the overview link above. Create an outline that shows how Pollen organizes the book? Identify and include the key concepts/themes he covers as well as his methods ( how he researches these topics).
5) Consider the following definitions of politics as referenced from Oxford Dictionaries:
politics
[ ˈpäləˌtiks ]
noun
noun: politics
- the activities associated with the governance of a country or other area, especially the debate or conflict among individuals or parties having or hoping to achieve power:"the president's relationship with Congress is vital to American politics"synonyms: government · affairs of state · public affairs · diplomacy
- the activities of governments concerning the political relations between countries:"in the conduct of global politics, economic status must be backed by military capacity"
- the academic study of government and the state:"a politics lecturer"synonyms: political science · civics · statecraft
- activities within an organization that are aimed at improving someone's status or position and are typically considered to be devious or divisive:"yet another discussion of office politics and personalities"
- a particular set of political beliefs or principles:"people do not buy this newspaper purely for its politics"synonyms: political views · political leanings · party politics
- the assumptions or principles relating to or inherent in a sphere, theory, or thing, especially when concerned with power and status in a society:"the politics of gender"
Use the definition of politics and one of the facts/figures from the first section of the Omnivore's Dilemma as evidence. Compose a short (3-4 paragraphs) formal and revised response that answers the following question:
How do our personal food choices have political causes and consequences?
Paragraph requirements
A) thesis statement: topic plus position/opinion.
B) evidence (from bulleted list of facts/figures). Please include proper punctuation and an introductory phrase with the author and title.
C) your interpretation of the evidence
D) how the evidence relates food to politics
6) Read Michael Pollen's biography. Evaluate his credentials and experiences. Is he a credible source for information about the food industry. Explain why or why not. Cite evidence to justify your answer.
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